Is it possible for two people to have a complete conversation without either of them using words or making any noise? For people who don’t know one another, I would say no; but for those who do, my answer is “maybe.” A person’s relationship with a public entity such as a politician or a company brand thrives on unspoken, indirect, and implied communication. Someone may desire a kind of message/product from a public figure they know, and it has traditionally been the figure’s job to intuit what his or her audience wants. But, regardless how people would choose to express themselves, what is it that every person fundamentally wants in any kind of relationship whether it would be public or personal? In the fictional TV series “Mad Men,” the…show more content… In neuromarketing, retailers will acquire data on their consumers’ brain activity in relation to the products, and then proceed, from inferences brought out by the data, to conduct their business through adaptation to the consumers’ desires. From a strictly economic point-of-view (briefly disregarding the invasive potential), neuromarketing has the potential to maximize business. But the article in question focuses on neuropolitics, where a campaign’s message would be adjusted to meet the whims of an audience. A camera will record the audience at any important campaign advertisement and event, and algorithmically process the numerous facial expressions and even categorize their overall emotional states. These emotional states include: disgust, anger, fear, sadness, happiness, surprise, and contempt. Collect “x” amount of “happiness” readings and you win the game…I mean the…show more content… Now by specifically narrowing down on the practice of appealing to emotion in order to get votes, you may be in danger of taking full advantage of something very wrong in modern politics. Ideally, a politician would be able to energize the emotional state of the crowd while performing in the people’s best interests, but those do not go hand and hand. If they did, people like Sarah Palin and Donald Trump wouldn’t have been able to resonate with voters as much as they have (for those offended, I’m as sorry as can be). But while we’re on the point of having potential to create votes mostly by emotion, the NY Times article I’ve read has data to suggest the effectiveness that neuropolitics may have (though it’s not set in stone). In Turkey, Prime Minister Ahmet Davutoglu was informed by a hired neuromarketing company that he wasn’t engaging his voters on the emotional level. After a major setback for the voting in June
