New Belgium Brewing Case Study

Words: 144
Pages: 1

Well, Belgium’s brand equity in awareness occurs usually by word of mouth since that is what New Belgium Brewing advertises themselves. They spread awareness by having their employees ride bikes with advertisements on their clothing that would lead potential customers to their website or go actually purchase New Belgium's beer. Quality is huge with this company and because of that people are willing to pay that special price for it. Associations are also a large part of Belgium’s brand equity; they donate money to several different charities, comminutes, and love the idea of protecting the environment as well. New Belgium Brewing just doesn’t show loyalty with their customers, but with their employees as well. They give their employees ability