New Belgium's Distribution: Case Study

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However, as the company New Belgium’s distribution continues to grow and make its branding and messaging reverberate with consumers in different parts of the country; the company can use television to reach those far away and local events for those in close propinquity. In order to maintain its focus on fun times in different cultural environments, New Belgium should continue to create television advertisements that position the company as being whimsical, thoughtful, and reflective (Ferrell and Hartline, 2014). Today, New Belgium uses new forms of media to promote its brand while still maintaining its principles, brand image, and overall brand philosophy (Ferrell and Hartline, 2014). To be successful, NBB should expand in different forms
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