Essay on New Product Development for Marketing: New Toothbrush Proposal for Oral-B

Words: 1820
Pages: 8
Open Document
Module: Information for Marketing.

Title: Investigation of information needs usage and gathering for a specified company.

Word count: 1,998

Contents Page.

Abstract
3

Introduction
4

Knowledge Management
5

Findings & Conclusions
8

References
11

Appendices
12

Abstract.

This report looks into the needs, usage and gathering of information for a new product launch for a company called Oral-B.

The research plan looks at various information sources, as well as forms and processes of collecting data; in order to analyse these and use graphs to give a clear conclusion to the market research.

Oral-B want to launch a new electric toothbrush that incorporates music; by the end of the report, this will go …show more content…
|cheap, |characters, |
| | |focus on product, |difficult to quantify,|
| | |flexible |no confidentiality |
|questionnaire |Surveys should pose questions to get the required responses to | simple, |Time consuming, |
| |help a problem. |target wider market, |costly, |
| | |anonymous, |human error, |
| | |high response, |possible pilot study |
| | |large contact to sample |needed |

Market research.
Segmentation.
It is important to identify the target market; finding a category of the population to focus the ‘iBrush’. This will involve gathering quantative facts on the market by distributing surveys to the public.
These surveys will consist of closed questions and will aim to
Show More

Related Documents: Essay on New Product Development for Marketing: New Toothbrush Proposal for Oral-B

Essay about An Introduction to Hydrophonics and Controlled Environment Agriculture

Introduction to Hydroponics and Controlled Environment Agriculture by Patricia A. Rorabaugh, Ph.D. University of Arizona Controlled Environment Agriculture Center 1951 E. Roger Road Tucson, AZ 85719 Revised December, 2012 TABLE OF CONTENTS CHAPTER 1: Controlled Environment Agriculture and Hydroponics: Past, Present and Future The Plant How to grow greenhouse crops Plant Protection: Insects and Diseases Basic Principals of Hydroponics Transplant Production Pollination, Fertilization and Bee…

Words 40128 - Pages 161