New Strategies Of Bmw

Submitted By Ishitva-Ajmera
Words: 323
Pages: 2
Open Document
New Strategies

Increased Product Variety

Should be offered a huge menu of options.
Colors, engines, and configurations.
Each customer can have a unique car.
The 3-series, for example, came in four different models (a two- and four-door sedan, a station wagon, and a convertible);
Each was available in 40 different body and style choices, customized with options for up to 14 different countries.
1990, BMW was making most of its cars to order.
New Regensburg plant.
Commencing production in 1986, the plant was designed and automated to permit maximum flexibility: each of several hundred possible versions of 3-series models could be produced in an efficient lot size of one. The Regensburg plant produced 420 cars/day, but made the same car type only once every month.

More Frequent Product Introductions

On average, BMW introduced a completely new model line (or a new “series”) every eight years, with development lead time (from concept to market) averaging six years.
Existing model lines were totally redesigned every four years, generally involved substantial changes to the car’s interior and exterior styling, and significant engineering changes in the engine, suspension, and other critical subsystems.
Lead times for major redesign programs were also about six years.
Japanese competitors launched new and redesigned products in rapid succession, with lead times of approximately four years.
For example, Lexus and Infiniti were expected to introduce a
Show More

Related Documents: New Strategies Of Bmw

Bmw the 7-Series Project a Essay

9-692-083 REV. JANUARY 03, 2002 GARY PISANO BMW: The 7-Series Project (A) As he accelerated past the security gates of BMW’s Research and Engineering Center, Carl-Peter Forster, director of Prototype and Pilot Manufacturing, thought about the 7-series project meeting. It was June 12, 1991, exactly two years, eight months, and five days until the scheduled start of production of the completely redesigned 7-series luxury sedan. The project, code-named E-99, was reaching a critical milestone…

Words 7244 - Pages 29

Bmw's Operation Management Essay

History…………………………………………………………………….………..7 – 10 Design of goods and services…………………………………………………..…10 - 11 Managing quality………………………………………………………………... 11 - 12 Process and capacity design………………………………………………..…… 12 Location strategy…………………………………………………………………13 - 14 Layout strategy…………………………………………………………..……… 14 Human resource and job design…………………………………………..…….15 Supply-chain management……………………………………………………... 15 - 16…

Words 4767 - Pages 20

Essay about Strategic Appraisal of Bmw

manufactures automobiles, motorcycles, software and offers financial services. The case study ‘Exploring Corporate Strategy’ prominently deals with the automobile side of The BMW Group. Within this market BMW trade under three different brands BWM, MINI and Rolls Royce. BMW experienced a failure to gain and grow market share in the early twenty first century the group then embraced an imperative strategy of organic…

Words 3143 - Pages 13