New York City and Robin Hood Essay

Submitted By mayimbaso87
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The Robin Hood Foundation is a nonprofit organization that raises money through publicand private donations to combat poverty in New York City. This organization uses many publicrelations elements to communicate with its publics and raise awareness about its mission with thecommunity. Although the organization has a very specific target public in New York City, itcontinues to gain publicity and high acclaim nationally through its efforts. This nonprofitorganization utilizes a variety of public relations techniques to foster a beneficial relationship

with its publics. The foundation’s main channels include social media outlets, hosting charity

events and fundraisers, and traditional media, such as the television program

60 Minutes.

Robin Hood is the largest poverty fighting organization in the city and 100 percent of itsdonations go directly to program

s helping those in poverty because the organization’s Board of

Directors funds all

of Robin Hood’s administrative expenses. Its Board of Directo

rs is made upof several well-known, wealthy individuals. Paul Tudor Jones founded the foundation in 1988with the help of Glenn Dubin; both are notable New York hedge fund managers. After a stock market crash in 1987, Jones feared our country was headed for a severe financial downturn in theform of a depression, and thus began a foundation that would assist those in need. AlthoughJones was incorrect in predicting a depression, it was the best mistake he could have made. Jones

told Fortune, “The biggest error I’ve ever made had the best possible outcome” (Serwer, 2006).

Today, the Robin Hood Foundation has raised more than $1.1 billion to fight poverty throughhundreds of organizations around New York City.There are approximately 1.8 million people living in poverty in New York City.According to the Robin Hood Foundation website, 1 in every 6 New Yorkers relies on dailyemergency food, 40 percent

of New York’s public school students will not graduate on time, and

365,000 New Yorkers look for work each day. The Robin Hood Foundation mission, written onits website,

states that Robin Hood’s m

ission for more than 20 years has been

“to fight poverty in New York City” (“The Robin Hood,” 2012). Robin Hood’s focus is to not only raise money to

help New Yorkers in need, but to raise awareness of the existence and prevalence of poverty in New York.
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