Essay about Nike and Coca Cola

Submitted By haleyaclarke
Words: 653
Pages: 3
Open Document
Company Research
Nike Inc.
Nike Inc. employed more than 44,000 people worldwide as of 2012. The company’s main industry is in apparel and textiles with a sub industry in shoe manufacturing. Nike is involved in design, development and marketing of footwear, apparel, equipment and accessory products. The company sells its products in over 190 countries. The merchandise becomes available to the consumer in three primary methods: Nike retail stores, Internet sales, and a mix of independent distributors and licensees.
In the fiscal year 2012, Nike revenue reached nearly $24.1 billion and for the 2013 fiscal year, revenue is up 8% to $25.3 billion. The Nike brand, valued at $10.7 billion is the highest among all sports branding companies. The growth and profitability generated by Nike's intangible assets, like its “globally recognizable swoosh logo and ‘Just Do It’ slogan are reflected in its price-to-book ratio of 3.4, which is 50% better than the overall market.”1
Nike has many affiliated brands, they include: Cole Hann, Converse, Hurley, Jordan Brand, Nike Golf, and Umbro. Nike’s culture is what interests me. Nike brand footwear is the single largest contributor to Nike’s stock value; it represents over 45% of its stock value. Experts expect Nike’s market share to rise from 4.9% in 2012 to 6.5% by 2019. “Nike’s 4% share of the $125 billion global sports apparel market is small compared to its 17% share of the worldwide athletic shoe market. However, the global sports apparel market is estimated to be twice the size of the global sports footwear market, so even a small share adds significant value to Nike’s stock.”2
The pay is not at the top of the industry, but they offer full benefits and 401K options. I am interested in working at Nike not only for the culture, but also because of the continuous growth of both their employees and products. Because I am an Oregonian, it is also appealing to work for an innovative company whose roots are here in Oregon. I like the encouragement of a healthy lifestyle by giving employees the freedom to workout during the day, and an employee discount is definitely an advantage. (263)

The Coca-Cola Company
The Coca-Cola Company has been around for over 125 year whose focus is in the beverage industry. The company offers 500 different brands across more than 200 countries, serving 1.7 billion servings each day. Coca-Cola is ranked among the top ten private employers and has 92,800 worldwide employees. For the 2012 fiscal year, Coca-Cola generated just over $48 billion dollars, a growth of 3.2% in one year.
In 2012, $101.6 million dollars was donated to support sustainable community initiatives around the world through the Coca-Cola Foundation and Coca-Cola Company. This company strives to make a positive difference in the world, which is a very
Show More

Related Documents: Essay about Nike and Coca Cola

Comparing Nike And Coca Cola Commercials

After reading this assignment I knew perfectly what I was going to choose they one of the Nikes company logo is: Statement Just Do It Questions: What do we do? What can we do? One commercial I see was the Coca Cola commercial where it says: Statement: Make it Happy Question: Make what happy? How do we make it happy? With both of this commercials there is a big question on the whats next like with the Nike one it’s like what do we do there is many thing that a person can do. Like example go running…

Words 329 - Pages 2

Cocacola Nike Case Essay

Name: Nguyen Thi Huyen Ngoc (Jessy) Student ID: 133FNN4381 Coca Cola Case study 1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Although reputation is an intangible concept, research universally shows that a good reputation demonstrably increases corporate worth…

Words 972 - Pages 4

Carmen Garcia Documentary Essay

work on the series Insectia earned him numerous awards. In 2009, these two directors tag teamed to create a documentary called, L’Affaire Coca-Cola in which they follow labor right lawyers Daniel Kovalik, Terry Collingsworth and activist Ray Rogers as they take action against Coca-Cola’s violation of human rights against the labour union. This documentary shows Coca-Cola’s involvement in the kidnapping, torture and murder of union leaders…

Words 1102 - Pages 5

Essay about Politics: European Union and Company

A2 Globalisation Revision Guide Key Terms and Organisations Key Terms and Definitions: * Import - To ship (commodities) into a country from abroad. * Export - To ship (commodities) to other countries or places for sale, exchange, etc. * Balance of Payments - an accounting record of all monetary transactions between a country and the rest of the world. These transactions include payments for the country's exports and imports of goods, services, financial capital, and financial transfers…

Words 8985 - Pages 36

Coca-cola and Customers Essay

This is a strategy that is investing into business organisations and sectors of the business which grow faster than their peers. The benefits of these are usually in the forms of capital gains rather than dividends. An example for this will be Coca-Cola launched Diet Coke Sweetened with Splenda which was a product development. This was a new product which is still in the soft drink market which means it has made an increase in market potential. Diversification: This means that the newer products…

Words 2234 - Pages 9

Effective Advertising Essay

Effective Advertising What,what doesn´t and why advertising works María Ojeda (S00806360) Advertising and media IN THE MARKETING ENVIRONMENT Regent´s University Table of contents I. Introduction Page 3 II. Message strategy -Three broad categories -How can be diffused the message? -Do you think in words or in images? Pages 4-5 Page 4 Page 4/5 Page 5 III. Execution strategy -The…

Words 3447 - Pages 14

Essay on Culture and Multicultural Work Group

number of Asia, black, and ethnic that deeply help to solve some emergence problems. From this point of this view, some well known enterprises , such as Coca-Cola, Pepsi, Heineken breaking down culture barries as they expanding into new marketing. Coca-Cola assessing opportunities in China and India, gain a large a mount of market share. Coca-Cola always be a pioneer, use different ways and different cultural people to achive their biggest global goal. At first ,they one step before Pepsi to dominate…

Words 1173 - Pages 5

TNCs Essay

arrival of TNC’s brings a large influx of jobs to the local community and offers high skilled jobs that are usually more well paid than other local businesses. However, from the TNC’s perspective they are exploiting the workers skills at a low cost. Nike, the largest sportswear brand distributed factories across Taiwan and South Korea with over 700 manufacturing factories and 500,000 employees, however trickle down through the company means that workers in countries such as Taiwan receive as little…

Words 1432 - Pages 6

Bottom of the pyramid Essay

Contemporary Issues in Business & Management Zahra Hussain 11454024 Assignment One Deadline: 22nd Nov 2013 (11pm) Word count: 2187 In economics, wealth and income belonging to each country is commonly portrayed in the form of a pyramid. Countries placed at the top of the pyramid are amongst the most affluent and wealthiest with innumerable opportunities, whilst at the bottom of the pyramid (BoP) lies the largest socio-economic group consisting of 4 billion people who make ends meet on…

Words 2635 - Pages 11

Essay On Poverty And Crime

grew from about 122 million to about 149 million. Also even when the companies needs workers,instead of human labour they use machines.And when they don’t use machines the workers work in low conditions and for low salaries.Companies such as Gap and Nike has been accused of making their workers work in low conditions.Globalization is just an opportunity for companies to expand and…

Words 990 - Pages 4