Nike: Marketing and Females Essay

Submitted By Tomlomax30

Words: 383

Pages: 2

Open Document

Nike

We compared how males and females viewed the price of Nike and its competitors. What we found in both cases is that both males and females thought that Nike was more expensive than its competitors. We determined that there is not a significant difference between the way that males and females thought of the prices. Even though we did not find a significant difference we still found that females thought that the price was slightly lower in both cases. The theory that we have to explain this finding is that there is a cultural trend for females to be obsessed with shoes and how many that they can buy. We believe that this obsession is what is leading females to think that the price of shoes in general is always going to be lower than what males think. We believe that if we expanded our survey to more people with a 50/50 split between the sexes we would find a more significant finding.

We next compared how males and females felt about the advertising of Nike and its main competitor of Under Armor. What we discovered is that both males and females felt that Nike’s advertising was more affective at reaching them and that it was more interesting. While we saw that the trend towards Nike was apparent in both sexes we saw that it was much more pronounced in females then males. Females found Under Armors advertisements less appealing than males and Nikes advertisements more appealing than males; they have significant difference. We came up with the theory that

Psychology of Business - Nike She Runs Essay examples

050692-MAH2 Nike currently stands as a dominant leader in the global athletic retail industry. Particularly amongst females Nike is seen as a popular choice for apparel yet has had trouble solidifying itself as a top choice for footwear, with competitor ASICS seen as the preferred running shoe choice. Nike recognised this market opportunity to increase shoe sales by targeting the female runners who were not previously reached out to. They did this through the Nike She Runs campaign, which…

Words 1333 - Pages 6

Essay about Nike: Nike, Inc.

Nike “What It Takes To Become The Most Successful Athletic Company In The World” “What It Takes To Become The Most Successful Athletic Company In The World” Starting off as Blue Ribbon Sports, Bill Bowerman successfully used his passion for athletics and marketing to establish the worldly company, Nike. Persevering through negative media attention because of the sweatshop scandal, Nike has been able to rebuild their reputation and focus on…

Words 2938 - Pages 12

marketing plan presentation Essay

NIKE BY JONATHAN DOGBO MARKETING PLAN • Mission . • Marketing objective. • Marketing environment. • S.w.o.t Analysis • Target market. • Market strategy. • features MISSION STATEMENT  Nike’s mission statement is "To bring inspiration and innovation to every athlete* in the world." • The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, "If you have a body, you are an athlete." NIKE • Nike was founded in January 25, 1964 by Phil Knight…

Words 575 - Pages 3

Nike Business Analysis Essay

IV. Marketing strategy As a leading athletic brand in the world, much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report, because NIKE is a consumer products company, “the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products”. Therefore, Nike must “respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new…

Words 1403 - Pages 6

Essay Marketing Mix

Marketing Plan: Phase I Rendy, Narisha, Tia, Amy, Rachael, DeWayne MRT/421 January 6, 2014 Dr. Nnamdi Osakwe Organizational Overview Nike Inc. is one of the world’s prominent novelties in athletic apparel, footwear, accessories and equipment. The Nike Inc. mission statement is “to bring inspiration and innovation to every athlete in the world, if you have a body, you are an athlete” (2013). There were two men Bill Bowerman and Phil Knight had a vision to redefine…

Words 973 - Pages 4

Business Communcations Assingment Essay

Executive Summary Introduction Review of related Theories Analysis Conclusion Executive Summary This report is an analysis of Nike studio Wrap shoes to Adidas. In this report I will be using model concepts such as porter’s five forces and market structure. I will be comparing how well Nike will succeed in comparison to Adidas and how Nike can overcome certain boundaries that may bring to a halt to the sales of their shoes. I will be analysing what makes both of these brand work…

Words 1689 - Pages 7

Nike Marketing Strategy Essay example

Description of marketing strategies applied by Nike Air Force 4.1 Challenges Forcing Nike to Focus More on Marketing Sportswear is defined primarily as apparel and footwear made for sports participation, though is now also includes casual clothes worn by people for daily activities (E. Ko, C. R. Taylor, et al., 2012). The sportswear market is one of the most price-competitive markets throughout the globe. Within the UK, items of sportswear are purchased by almost 90% of people under 35 years of…

Words 7449 - Pages 30

Questions On Nike

Fin4610 Group3. - Nike should increase its financial leverage to minimize its weighted average cost of capital. 1. Describe your firm. Briefly describe your firm and its main lines of business. NIKE Inc. involves not only in the marketing, development, and design, but also sale of footwear, equipment, clothing, and accessories for male, female, and kids globally with mission “to bring inspiration and innovation to every athlete in the world”. Including running, football, basketball…

Words 1878 - Pages 8

State Sold More Men's Shoes

could have isolated whether or not the state’s population was predominantly male or female. Since the date was not available the question changed. Research challenges your team experienced in this study This research team did not experience any tough challenges during this study. The information was readily available because Nike is a universal name and product. There is no state or country that does not have Nike sales. The strata reports and profit figures were easily assessable and easy to interpret…

Words 563 - Pages 3

Nike, Inc. Business Strategy Analysis Essay

DUTA WACANA CHRISTIAN UNIVERSITY | NIKE, Inc. Business Strategy Analysis | Issues in Strategic Information Management | BIS301 | Elia Sagita Wijaya E1000235 | Table of Contents I. Executive Summary 2 II. Background and Assumptions 2 III. Mission Statement, Goals and Objectives 2 IV. Remote Environment 3 A. Economic Factors 3 B. Social Factors 3 C. Political and Legal Factors 4 V. Porter’s Five Forces 4 A. Bargaining Power of Suppliers 4 B. Bargaining…

Words 3620 - Pages 15