Nike, founded on January 25, 1964 by Bill Bowerman and Phil Knight, has always been a sport retail company that varies from shoes to clothes. Nike has partnered with big worldwide events. Nike didn’t start off with all of the products it currently has. In the beginning they started with shoes. It was until 1979 Nike began its clothing line. Nike’s commercials are mostly about their products with no important meaning behind it. However this commercial has an important meaning behind it. Equality. By using phrases associated with equality and a black and white tone, nike is influencing equality into viewers.
Nike’s apparel is set mainly to be used for sport related things. Such as: soccer, hockey, tennis, baseball, etc. What catches one's attention in the commercial, is the spray painting of the people, or also called "boundaries" as described in the commercial. The tone is defiant, gloomy, hopeful, indignant, and inspirational; The way the commercial is in black and white,…show more content… With the use of rhetorical devices you're bound to influence someone. In like manner, that’s what companies try to do influence someone to buy their product. There are three rhetorical Devices. Ethos, Pathos, and Logos. First, Ethos is the persuasive appeal of one’s character and tells us that the author is reliable and competent. Second, Pathos, which appeals to emotion and evokes an emotional response. Third, Logos, appeals to reason and evokes a rational response.. Although there are three rhetorical devices, only two of them are used in the commercial. Ethos and Pathos. Ethos for the representation for what Nike Apparel stands for .Throughout the commercial a plethora of nike apparel is shown by the actors. Lastly, Pathos for the emotional response the commercial created. Varies phrases are said and placed in the commercial. Thus, making the viewers realize how everybody deserves a lifestyle with equality in
