Nike's Influence On Pop Culture

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Nike has perfected the art of advertising by finding the right formula of different ad styles. The point of the paper is to show how Nike uses unorthodox ways of advertising their products, as well as how it has grown as a result of it. I also look at how Nike’s dominance has made a gold standard of athletic wear in pop culture. Right away I wanted to analyze Air Jordan and its impact on Nike’s brand along with the source of its popularity in pop culture. I looked at other topics that involved celebrities and their impact on pop culture, but I felt Nike would fit my personality more. I liked Nike advertising especially because of my background with athletics, I believed that I would have a grasp on what to write about. The main revisions
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