Essay on Niki Shoes

Submitted By BBank1
Words: 394
Pages: 2
Open Document
W orld Resources In stitute
Sustainable Enterprise Program
A program of the World Resources Institute

Expanding the Playing Field: Nike’s
World Shoe Project (A)
For more than a decade, WRI's
Sustainable Enterprise Program (SEP) has harnessed the power of business to create profitable solutions to environment and development challenges. BELL, a project of SEP, is focused on working with managers and academics to make companies more competitive by approaching social and environmental challenges as unmet market needs that provide business growth opportunities through entrepreneurship, innovation, and organizational change.
Permission to reprint this case is available at the BELL case store.
Additional information on the Case
Series, BELL, and WRI is available at: www.BELLinnovation.org. “To bring inspiration and innovation to every athlete in the world.”
-- Company Mission Statement
“We want to be able to shoe and clothe young athletes of the world regardless of where they live. To do it for really difficult socioeconomic situations is both challenging and rewarding.”
-- Tom Hartge, Footwear Director for Emerging Markets
The words “Just make me the shoe!” echoed down the boardroom table to Tom Hartge a 17- year veteran of the running shoe company, Nike, Inc. Tom Clarke, president of the company in 1998, had attended the meetings, seen the presentations and reviewed the numbers related to the market potential of China: a rough gem with a booming population of 1.2 billion. He also knew that in many parts of the world, including China, people couldn’t afford
Nike’s current footwear products. Clarke didn’t want to listen to any more speeches. He wanted to hold in his hand a tangible prototype—a specialized shoe that could sell in an emerging
Show More

Related Documents: Essay on Niki Shoes

Essay on Clothing and Milliner

A Milliner’s Story Back in the early 1700’s. There was an occupation called a milliner. A milliner was a job that made women’s clothing and accessories. Back then, a milliner was mainly the only job that a girl could work in. They made hats, shoes, and gowns. How milliner’s produced goods Milliner’s used wool to make fabric. They pulled it from an iron block that pressed gowns down and other clothes. There were metal irons that were heated by a fireplace. Milliner’s sewed fabric with a needle…

Words 348 - Pages 2

From Ysl to Saint Laurent Paris Essay

From Yves Saint Laurent to Saint Laurent Paris Abstract The aim of this essay is to take part in a discussion about the interrelation of fashion, marketing and art. Focusing on the Yves Saint Laurent brand and its creative work, the essay attempts to explore the marketing strategy, sources of inspiration and communication system. The first chapter is about the brand’s heritage and its image, which are the basics to the introduction of a brand analysis for understanding its story and…

Words 4398 - Pages 18

The Importance Of Belonging

http://www.themanbookerprize.com/search Dubus, Andre House of sand and fog AF Duff, Alan Once were warriors AF Dumas, Alexandre The Count of Monte Cristo AF & YA Eliot, George Silas Marner AF & JF Ellison, Ralph The invisible man AF Evans, Alwyn Walk in my shoes AF Faulkner, William Light in August AF Flanagan, Richard The sound of one hand clapping AF Franklin, Miles My brilliant career AF Gallico, Paul The Snow goose AF& JF http://en.wikipedia.org/wiki/The_Snow_Goose Galloway,…

Words 4133 - Pages 17