In John Fithian’s (2017) article, “No, Netflix Isn’t Killing the Multiplex”, he examines if internet and movie streaming has really caused a disruption in the theater industry. The original disruption to theaters occurred in 1955 when the television was first introduced. Seven years after the introduction of the television, box office revenue in the United States fell to $875 million, down forty-eight percent from 1946; the box office wouldn’t return to 1946 levels until 1974, nearly twenty years after the introduction of the television (Fithian, 2017). Inversely, since the early 2000s, when the internet took off, theater admissions have actually fluctuated between 1.27 billion and 1.48 billion (Fithian, 2017). People in the United States are
