The third step of data processing is data coding in which data are converted into variables using code, usually in numerals or symbols so that data can put into classes or categories and key into the computer for analysis. In this study, all data will be coded into numerical forms before the data is generating using Statistical Package for the Social Sciences (SPSS) software which can help researcher quickly and easily interpret data. There are three sections in the questionnaire and coding for each sections will be shown in table below:
Table 3.10: Label and Coding for General Information (Section A)
Question No. Label Coding
Q1 Have you ever purchased a product through the Internet? 1= Yes
2= No
Q2 How many products have you purchased on the Internet…show more content… In this research, the data that are collected from the questionnaire will be analyzed by the SPSS software with version 20.0. The SPSS software is a very useful tool for statistical data analysis, it is able to transform and summarize the data into meaningful information graphically with tables, charts and diagram. Besides that, data analysis is used to analyze the finding such as pilot test and Multiple Regression Analysis. Moreover, only the complete questionnaire will be used to analyze in this study.
3.7.1 Descriptive Analysis
Descriptive Analysis is used to describe and summarize the raw data that obtained from respondents (Burns & Bush, 2003) and it will make the researcher to easily understand and discover the characteristics of respondents. Descriptive analysis is an elementary data transformation by measures of central tendency which includes mean, median and mode as well as measure dispersion that includes range, standard deviation, coefficient of variance and measure of shape
