Given the scenario, I’m the content writer for a digital marketing agency and have been assigned the task of creating a blog post to promote a new fitness app that targets two distinct age groups; individuals aged 18-34 and people aged 55+. In this role, it would be quite essential for me to adapt my writing style, tone, language, vocabulary and overall approach to facilitate engaging these two diverse audiences and see to it that the content will most likely align with their interests, values and preferred communication styles (Ashman, 2018; Gross et al., 2017). In addition, I could achieve this by modifying the content in such a way that it captures the attention of each of these groups. For instance, with the younger group consisting of…show more content… For instance, one of these key potential challenges may include: having difficulty navigating the potential generational gap or differences in technological literacy. However, this challenge may be overcome by ensuring that I provide clear and brief instructions in the form of step-by-step guides and hands-on video tutorials as to how this fitness app can be downloaded and used. Additionally, I could ensure that I overcome these challenges and effectively communicate with these two distinct audiences by stating all the customer support options made available to them through this fitness app (eg. 24/7 live chat support), (Ashman, 2018; Gross et al., 2017). Hence, it may be concluded that whenever we’re writing content, it is quite essential for us as writers to always consider the characteristics and preferences of each of our targeted audiences. For instance, in this scenario, I would have to tailor the content of the blog post to meet the needs and expectations of these two age groups, after conducting thorough market research, multiple surveys, and engaging in numerous discussions with selected focus
