2a) Classical Stimulus is a form of advertising to entice the public and gain positive attraction towards products. This is a way to ensure that A products get the ideal positive reaction it requires. For example: many make up companies use model/actresses to promote beauty product to stimulate the minds of viewers that this are products they too would require to look good.
Stimulus Generalization: Is a way of taking a prominent brand, duplicating its design and outlook of an item to make it look similar to the original with a slight modification to its name, and brand. 2b)
Stimulus generalization is commonly used in most marketing campaigns as it help to attract consumers, who tend to imitate…show more content… Zara Products are a copy from famous brands such as Christian Dior, Balenciaga and many others. This causes a great benefit to consumers as it provides consumers cheaper alternatives to afford more expensive products, and an ability to rotate with each season.
Another company that collapsed after being affected was small business owner Cassel(smart company,2015).Cassel opened her store Little Urban, merchandising in clothes had to shift its focus away from clothes and towards homeware after merchandising giants Kmart started copying their products(Smart company,2015).
2f) Copyright patent is one of the greatest ways to counter copying. Patent copyright is a legal form of documentation to allow the inventor to achieve full right over the product. With the patent the company , Coca-Cola, has right on the rights on its name and as well as its ingredients(Coca-Cola,2016).
Another way to counter copying would be to sign non-discreet agreement with companies. This agreement would allow companies to have their designers to keep the designs created a secret to prevent such designs to be spilled to other companies. One such companies who actively participate in this agreement would be Gucci,(The Motley Fool,2016).With such rights companies have a larger control over their designs which would decrease the design from being
