RESEARCH PROPOSAL: ‘IMPACT OF ADVANCED ONLINE BOOKING SYSTEM ON MANAGING
STAFF AVAILABILITY IN LITTLE PARADISE INN’
Executive Summary
This report is a proposal to conduct a research on the ‘impact of advanced online booking on managing staff availability in Little Paradise Inn’. The report will consist of the focus and purpose of the research. The report will consist of the aims and objectives of the research followed by the literature review of the subject area that is being discussed in the research. Then the report will lay out the research methodology that will be used in the research. The report will lay out the different primary and secondary data collection methods that are being used in the research. The report will also look at the limitation of the study and the ethical consideration that the researcher considers for the research. Finally the research will consist of the time line for the research or the time period within which the different activities In the research will be conducted.
Table of Contents
Introduction……………………………………………………………………………………………………….4
Focus and Purpose of the Research…………………………………………………………………..4
Aims and Objectives of the research…………………………………………………………………5
Research Question…………………………………………………………………………………………….5
Literature review……………………………………………………………………………………………….6
Research methodology………………………………………………………………………………………9
Data collection…………………………………………………………………………………………………..10
Data Analysis……………………………………………………………………………………………………..11
Limitation of the research………………………………………………………………………………...11
Ethical consideration…………………………………………………………………………………………12
Timeline…………………………………………………………………………………………………………….13
References and Bibliography…………………………………………………………………………….14
INTRODUCTION
This is a research proposal that is focused on understanding the impact of advanced online booking on staff availability in Little Paradise Inn, Stratford. The research proposal will consist of the focus and purpose of the research. The report will also consist of the aim and objective of the research and the research Question for the research which has been framed as followed: ‘’Does advance Online Booking System impact staff availability in Little Paradise Inn?’’. The report will consist of the literature review which will allow us to understand the hospitality industry in the UK, the application of online sales and online booking systems in hotels. The report will then line out the methodology of research, the data collection methods and the data analysis techniques. The report will then consist of the limitations of the research and the ethical consideration of the research. The report will then line out the timeline for the research.
FOCUS AND PURPOSE OF THE RESEARCH
The research will be focused on understanding the importance of online marketing and sales in today’s business environment. The research is based in the hospitality industry where marketing and customer service takes front seat and every function and activity in a hotel is focused on improving the customer service at Little Paradise Inn, Stratford.
The hotel is located in Romford Road, Stratford; the hotel was opened in January 2012 with the London Olympics being its main target. It has 86 rooms providing various services such as bed and breakfast, hot shower and heater. The rooms are categorised on the three where it has 13 suite rooms, 50 luxury rooms and 47 basic rooms targeting customer of different income group. Stratford has developed in a major international destination for tourism which is largely contributed due to the developed that has happened in the area due to Olympics. The area has one of the largest international stations in the city, which has railway network to some of the important tourist destinations. The city is home to the Olympic park and one of the largest shopping centres in Europe by the name of Westfield Shopping Centre.
The focus of the
