Netherlands Internet Penetration (2014) (Internet Users by Country (2014), 2014)
Canada Internet Penetration (2014) (Internet Users by Country (2014), 2014)
USA Internet Penetration (2014) (Internet Users by Country (2014), 2014)
Rank
34
Rank
20
Rank
2
Internet Users
16,143,879
Internet Users
33,010,273
Internet Users
279,834,232
Annual growth
3%
Annual growth
7%
Annual growth
7%
Country Population
16,802,463
Country Population 35,524,732
Country Population 322,583,006
Top 3 product categories purchased online in the Netherlands (2014) (Online shopping continues to increase, n.d.)
Top 3 product categories purchased online in Canada (2014) (2014 Online Shopping for the Holidays in Canada, 2014)
Top 3 product categories online in the USA (2014) (Online Shopping Trends 2013, n.d.)
1
Clothing and related items
1
Music
1
Consumer Electronics
2
Travel, & accommodations
2
Software
2
Books
3
Tickets for events
3
PC’s
3
Clothing and related items
The Netherlands Internet Retail Sales (2012) (Global Perspective on Retail: Online Retailing , 2013)
Canada’s Internet Retail Sales (2012) (Global Perspective on Retail: Online Retailing , 2013)
USA’s Internet Retail Sales (2012)(Global Perspective on Retail: Online Retailing , 2013)
Rank
11
Rank
10
Rank
1
$ Million
5,752
$ Million
5,994
$ Million
186,942
Khaled Ramadan
145823500
As shown in the table above, The Netherlands is ranked way lower than Canada and the USA when it comes to internet penetration. The internet users are way lower in The Netherlands compared to the other two countries that Poppy Barley currently operates in. However they are ranked pretty close to Canada when it came to internet retail sales. This is somewhat a good for Poppy Barley as that means that individuals are spending a lot of money shopping online. Also, clothing and related items product category purchases was ranked first in the Netherlands. This product category was ranked third in the USA and very low in Canada. As Poppy Barley is mainly focused on selling footwear, expanding their online model to the Netherlands could be very successful. Since Clothing and related items is ranked first as products purchased online, that would mean that Poppy Barley will be facing many competitors. ASOS and Zalando are online competitors that have gained the attention of many consumers in that market, and that will make it challenging for Poppy Barley. Market research also shows that Dutch consumers will limit their spending on apparel and footwear. The reason is because men prefer brands that are known for their quality and durability, whereas women will choose products that are more affordable. (Apparel and Footwear in the Netherlands, n.d.). This being said, Poppy Barley will have a low risk entering that market as it will only be
