Online Tracking Rhetorical Analysis

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Duncan Lefever Korn AP Lang & Comp March 18th, 2024 HCA Synthesis Tracking is the process of third-parties collecting data about anything one does on the internet. From broad searches to online purchases, to even as small as individual keystrokes. Tracking is very prevalent in the modern world as a whole, but in particular, tracking is heavily concentrated in the online world. In today's world, tracking has become a hot-button issue, leading many to argue about how the internet should move forward. Notable arguments about internet privacy have been made by Jim Harper, Nicholas Carr, and Lori Andrews. While Harpers, Carr, and Andrews all put together methodical arguments about online tracking, they failed to fully build an argument that I can …show more content…
While setting guidelines is necessary for the survival of the internet as we know it, we must take precautions as we move forward in this legislative process. While data collection can be utilized with malicious intent, various companies utilize it in order to provide better services. Many companies rely on this information economy to stay afloat. While Google is not struggling to stay afloat per se, we see them utilizing their cash flow from this information economy to provide more and more tools. Jim Harper, in his essay titled Web Users Get as Much as They Give, brings to attention just how much Google offers due to its information economy capital. “The reason why a company like Google can spend millions and millions of dollars on free services like its search engine, Gmail, mapping tools, Google Groups and more is because of online advertising that trades in personal information” (Harper 8). If somehow we landed on a resolution to this legislative question that greatly reduces the power of the information economy, we would see a profound drop-off in free services on the …show more content…
One of the most extreme viewpoints is that it directly infringes upon liberty. Nicholas Carr shares this extreme viewpoint in his essay titled Tracking Is an Assault on Liberty. He expresses in paragraph 18, “The greatest danger posed by the continuing erosion of personal privacy is that it may lead us as a society to devalue the concept of privacy, to see it as outdated and unimportant.privacy is not just a screen we hide behind when we do something naughty or embarrassing; privacy is ‘intrinsic to the concept of liberty.’” (Carr 18). This argument takes a very exponential approach to what could happen. Carr waves his brush in wide strokes of possibility, assuming privacy will go extinct in society. Furthering this narrative with his liberal use of chance, Carr goes as far as to say that without privacy, you cannot have liberty. This argument fails to account for the modern world we live in. We live in a world where it is important that people know what you are doing and where you are. Even though people have this information, do you still feel like you have liberty? One should be able to do