Online vs Brick and Mortar Shopping Essay

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Online vs. Brick-and-Mortar Shopping

The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and …show more content…
Reviews are a good resource when you are trying to narrow down your decision. You might have your heart set on an item, but after reading reviews from others that have purchased and used the same item might change your mind.

Today, online shopping allows you to purchase items with confidence making online stores more reliable. A recent survey says that 59% of all consumers at brick-and-mortar store will use their smart phone to compare prices, 45% will read reviews, and 45% will buy the product online (Source: Deloitte’s 2011 Annual Holiday Survey). Having access to the Internet on the go help shoppers make wise purchases. In addition, secure sites are standard on all online stores giving you peace of mind when you shop, and buying items that might have been embarrassing to purchase at a regular store is a thing of the past. You can be ensured that your purchases are confidential, and your identity is protected. If you are in a rush there are many shipping options available with tracking availability. Stores like Amazon offer same day delivery for the customers that need their purchase to arrive immediately, and if you do not get the quality you seek returning the item is never an issue since most online stores have free shipping on returns. Online shoppers are resourceful and satisfied customers making their online shopping experience trustworthy.

In conclusion, brick-and-mortar stores have existed for many
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