It could be argued that emotion may play a role in the way some people choose their foods, but for the majority of people they are looking for facts, and facts that can be proven. The majority use of pathos or emotion in this essay as a means of persuasion doesn’t seem to be effective. The authors note the effect of organic farming on small rural communities “Organic farms play a vital role in sustaining and perpetuating the economic and social vibrancy of rural communities” (Alena and Inouye). In this example, they are using emotion more than facts to persuade the audience. Saying that only organic farms can help sustain rural communities is not a proven fact and is more of an emotional