Now, considering there is no difference in nutrition, how can that price still be justified? A market research firm called Mintel released a study on just that, is the price justified. Stated in an article called “Is Organic Food Worth the Higher Price? Many Experts Say No” the study finds that,”about half of all consumers think labeling something organic is just an excuse to charge more”(Lazarus). Some people don't even think organic food is organic. In that same study used in “Is Organic Food Worth the Higher Price? Many Experts Say No” Mintel found that,”Only about 40% of Gen Xers believe that organic is organic”(Lazarus). Whether organic is even organic or not, the cost still is not justified. Yet, some people still believe that the organic food is more