Otago Settlers Museum Essay

Page 1 of 8
Jack O'Brien
ID Number: 8190917
Ruth Burdekin
Tuesday 9 am

Toitu Otago Settlers Museum Report

An assignment for
BSNS105

Page 2 of 8
Jack O'Brien
ID Number: 8190917

Executive summary:
The purpose of this report was to critically evaluate the layout and customer flow of the recently redeveloped Toitu Otago Settlers Museum for the CEO of the Brooklyn Museum. I found that the Toitu Otago Settlers Museum had used all four types of facilities layout effectively to achieve the organisational purpose of educating people about the character, culture, technology, art, fashion, and transport that shaped New Zealand’s first great city. The first type of layout they used was a fixed position layout in the main entrance, they placed a unique locomotive in the far corner by itself and there was clear view of it from the road and foot path. This helped the museum to attract visitors into the museum. The second type of layout the museum used was a process layout; the overall layout of the museum was set out so that typically there was always more than one way for the visitors to move around the collections. The museum used a product layout in the café to increase efficiency and reduce their costs. The last type of layout they used was cellular layout in the across the ocean room, they did this to give the feeling of being at sea for a long period of time. I recommended that the Brooklyn museum should take note of what they have done to reinvent the museum and suggested two possible ways to improve the Brooklyn Museum. The first was to set the displays up in a process layout to help with the visitor flow around the museum. The second option was place a unique display in the lobby to attract visitors into the museum like the unique locomotive Josephine in the Toitu Otago Settlers Museum.

Page 3 of 8
Jack O'Brien
ID Number: 8190917

Table of Contents
1.0 Introduction4
2.0 Discussion4
2.1 Facilities layout theory4
2.1.1 Fixed position4
2.1.2 Process 4
2.1.2 Product 4
2.1.2 Cellular 4
2.2 Application of theory5
2.2.1 Fixed position 5
2.2.2 Process 5
2.2.3 Product 5
2.2.4 Cellular 5
2.3 Evaluation6
3.0 Recommendations7
3.1 Recommendation 17
3.1 Recommendation 27
4.0 Conclusion7
References8

Page 4 of 8
Jack O'Brien
ID Number: 8190917
1.0 Introduction:
I Josh Dawson, a consultant with Dawson Consulting Ltd have produced this report for the CEO of the Brooklyn Museum in Brooklyn USA, on the recent redesigned Toitu Otago Settlers Museum. This report is to critically analyse the new layout and visitor flow created by the redesign and evaluate whether this could be replicated of the Brooklyn Museum. The Otago Settlers Museum first opened in 1908 and it contains displays and archives about the early settlers and indigenous Maori people from Otago. The organisational purpose of the museum is to educate people about the character, culture, technology, art, fashion, and transport that shaped New Zealand’s first great city.
2.0 Discussion:
2.1 The theory of facilities layout is that the design and placement of facilities (land, buildings, equipment and other major physical inputs) in the production configuration depending on the organisational goals. There are four main types of facilities layout; fixed position, process, product and cellular layout. (1)
2.1.1 Fixed position layout is where the product or client is in one location and the resources are brought to it to produce the product. This type of layout is used when it is not economical to move the product through a production line. This is commonly used in services where equipment and supplies are brought to people’s homes to install or fix the product such as heating repair.
2.1.2 Process layout is where components are grouped together by the function they perform. This works best when several services are being performed or then one service requires several different aspects to be performed. A classic example of this is in a

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