Outline: Management and International Business Essay

Submitted By qyq1127
Words: 1124
Pages: 5
Open Document
COURSE OUTLINE
“INTERNATIONAL BUSINESS DEVELOPMENT SKILLS TRAINING”
DAY 1
09:00am – 12:30pm
Part 1: Investment Strategy and Planning
These sessions will focus on the tools required to achieve international business expansion for your company with special emphasis on investment, planning, and strategy. The objectives of this Part 1 are to:
• Provide you with an understanding of the key success factors and risks in
International Business Development
• Deliver increased focus and confidence in investment decisions
• Enable you to develop a marketing plan for International business development through investment.
Session 1: Understanding International Business
• What is international business
• Why do companies expand internationally?
• Foreign Direct Investment (inward/outward)
• Strategic Alliances
• Merger and acquisition
• Licensing, Franchising & Outsourcing
Session 2: Developing a Marketing Plan for International Business Development
• Market assessment, selection and feasibility study
• Marketing in an international business context
• The political imperative in international business
• Articulating dierent culture

13:30pm – 17:00pm
Part 2: International Business Management
The following session will focus on the management of international business expansion discussing topics such as in-house support for international expansion, human resource requirements, financial and political risk and cross cultural issues. Some of the subjects the participants will learn in Part 2:
• How to build successful relationships across the organization - country/culture/ region • How to lead multinational teams – Assess the key issues
• Inspirational, motivation and factors for success
• How to take advantage of international economic cooperation
Session 3: Management of the International Business Expansion
• Role within the parent company
• Legal structure, agency distributorship, subsidiary
• Organizational Design Structures

Copyright 2011 Oceanus Consulting Pty Ltd ABN: 99 119 269 902 www.oceanusmarketing.com info@oceanusmarketing.com

•
•
•

Financial management
Logistics and the supply chain
Human resource management

Session 4: The Multinational Enterprise (MNE) and the Small & Medium Size
International Enterprise (SMEI)
• Competitive advantage of MNE’s
• Obstacles and advantages of SMIE’s in internalization
• Born international
• MNE’s from developing countries

DAY 2
09:00am – 12:30pm
Part 2: International Business Management (continued)
Session 5: Culture and International Business
• National culture and language
• Corporate culture
• Key cultural issues
Session 6: Political and Legal Environment
• MNE’s relationship with the host/ home government
• Measurement of political risk
• Legal issues
Session 7: International Economic Integration and Institutions
• WTO
• EU, NAFTA, ASEAN, APEC
• IMF The World Bank Group
• OPEC, UNCTAD
• Government trade agencies

13:30am – 17:00pm
Part 3: Applications
This final part will be devoted to the discussions with the participants that will facilitate transition of what they have learnt in this program into workplace action plans. It will provide the participants with a true understanding of the issues and the ability to apply the strategies learned into reality.
Session 8: Strategies and Plans
• Foreign Direct Investment Research and Development strategies
• Critical success factors for Foreign Direct Investment
• Case studies – Success stories and lessons learned from international business failure. • Course review and action plan formulation in Groups
• Group presentations and summary.
•

Copyright 2011 Oceanus Consulting Pty Ltd ABN: 99 119 269 902 www.oceanusmarketing.com info@oceanusmarketing.com

Some example case studies are as follows:
Colfax Corporation: Designing a Middle East Oil and Gas Distribution System
Colfax Corporation was a young, privately held collection of pump-manufacturing
Show More

Related Documents: Outline: Management and International Business Essay

Model questions for Global Marketing Essay

Global Marketing Outline and discuss the principal causal factors that encourage firms to undertake the international marketing of their products and services. Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. “The global competitor will seek to standardise his offering everywhere” (Levitt). Critically evaluate this view with specific reference to a firm’s international product/service strategy…

Words 1515 - Pages 7

Caroline Ppt Essay example

WHAT ARE THE BENEFIT AND LIMITATIONS OF THE INTERNATIONAL ACCOUNTING STANDARDS FOR DEVELOPING COUNTRIES Class I Caroline 25360396 OUTLINE Background Position Benefits Limitations Conclusion BACKGROUND  What is IAS ? POSITION  For the developing countries, adopting the IAS has both benefits and limitations. Financial language Accountants Economic growth BENEFITS 1.ECONOMIC GROWTH Assure the useful and meaningfu l decisions Compare the financial results of companies and the decisions…

Words 582 - Pages 3

International Business And Management Assignment

School of Society, Enterprise and Environment BUSINESS AND MANAGEMENT BM7031 – 30 International Businesses and Management (Level 7 Compulsory module) Module Handbook – Feb 2015 Welcome to module BM7031 – International Business and Management This handbook provides you with all the information you need to gain the best learning outcome from your participation in this module. Staff Dr Lu Liu Email – l.liu@bathspa.ac.uk Office Location – CM229 *Notes: Should you wish…

Words 6450 - Pages 26

Essay on MN2205 Course Outline

School of Management MN2205 Strategic Management Course Outline and Study Guide MODULE LEADER: Ailson J. De Moraes Room MX107 Ailson.DeMoraes@royalholloway.ac.uk WORKSHOP TUTORS: Ailson J. De Moraes Mahmoud Abdelrahman Gideon Azumah Najib Murad Sumanta Barua Brief Outline and Aims of the Course The course provides the student with an understanding of the principal theories and modules of strategic management and how to set them in the context of key developments in which contemporary…

Words 1330 - Pages 6

Acme Home Improvements Case Study

revenue and international penetration. Acme Mexico City (AMC) has purchased a site in which the new location will be built and contracted CSL Project Management…

Words 2388 - Pages 10

Guilds to 2013 Aicpa Essay example

INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS, INC. CONTENT SPECIFICATION OUTLINES (CSOs) The outline portions of the content specifications identify the extent of the technical content to be tested on each of the four sections of the Uniform CPA Examination. The outlines list the areas, groups, and topics to be tested in the following manner: I. (Roman numeral) Area A. (Capital letter) Group 1. (Arabic numeral) Topic Each outline is followed by information about selected publications that candidates…

Words 7307 - Pages 30

Essay on Culture: Culture and Alliances Strategic Issues

information of an exacting group of citizens, classified by the whole thing from language, faith, cuisine, community habits, music as well as talents. The Centre for Advance Study on Language Possession goes an action further, classifying society as shared outlines of behaviors as well as dealings, cognitive constructs along with considerate that are studied with socialization. Consequently, it can be observe as the enlargement of a group uniqueness fostered by communal patterns distinctive to the group. Regardless…

Words 828 - Pages 4

Essay about Persuasive Speech

Sample Preparation Outline for Policy Persuasive Speech *Be sure your outline contains all of the elements of speech structure (i.e., attention, need,…) (labeled in left margin) and fulfills organizational requirements of Monroe’s Motivated Sequence. Preparation Outline Topic: To Save a Child General purpose: To persuade Specific purpose: To persuade my audience to help children by contributing to Compassion International Central Idea:…

Words 1775 - Pages 8

MGT 448 Syllabus Essay

SYLLABUS MGT/448 Global Business Strategies Copyright ©2015 by University of Phoenix. All rights reserved. Course Description The manager's perspective in the fields of international payments, international trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises. Course Dates Feb 10, 2015 - Mar 16, 2015 Faculty Information Name : Email Address : Phone Number : KATHRYN HAYMAN…

Words 2691 - Pages 11

Governance: Tort and Self Regulation Essay

REGULATION OF BUSINESS Week 6 Recap  • • • Control and monitoring of business activities: Governance Concept of governance meaning, elements and what amounts to good governance Corporate governance – internal organisation and management of a company – – – – • Key aspects of accountability, transparency Main theories – principle/agent approach Stakeholder theory Corporate governance in UK Cadbury 1992 to UK Combined Code 2010 Key factor – primarily internal control…

Words 729 - Pages 3