Owls Out On A Limb Case Study

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Pages: 8

Reach out to Owls Out On a Limb.
The President or Membership Development Chairman contacts the individual when Kappa’s Owl Out on a Limb Chairman receives her name. This Kappa, who is new to the area, has notified the Fraternity of her interest in joining an alumnae association. Invite her to the next meeting or event.
• Send the owl a newsletter, put her on your email list, and send her a membership form.
• Follow up with a reminder to join either by phone or email.
• When she comes to a meeting, be sure to greet her and introduce her to other members.

Evaluate your membership form and dues flyer.
• Include an addressed return envelope.
• Consider a separate mailing of dues invoices.
• Make paying dues easy. Will PayPal work for your association?
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• Mark the location with balloons, ribbons, streamers, etc.

Follow up each meeting and event.
• Email your members about the success of the meeting. Inform members who were not able to attend that they were missed.
• Thank the hostess and meeting or event committee members.
• Make notes evaluating each program. Did you achieve your goals?

Then:
• Assess the upcoming year’s calendar. Do you have four meetings planned for the year? If not, pencil in at least four events.
• Confirm dates, times, places and speakers and publicize them in your fall newsletter and on your website.

Programming Examples:
For an association that meets four times per year:
• A healthy heart is a grateful heart: Rose McGill Holiday Program “shower” for holiday gifts, cards and wrapping.
• Fall: Founders Day (Understanding of and Appreciation for Kappa). Student welcome-back event or newsletter centered on scholarships.
• Winter: Host a holiday party (Interpersonal Development).
• Spring: Tour a local art museum (Self-Discovery and Interpersonal Development) or host a graduating senior event with a local chapter (Understanding of and Appreciation for
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• June: Leadership Training for the new board (Leadership and Skill Building).
If you need assistance with further programming ideas, please contact your Programming Specialist.
Interest Groups
Many associations have enjoyed great success in growing their membership and creating a more personal connection with fellow members by forming interest groups. Interest groups meet on a variety of days and times and are dictated by the interest of an association’s members. All participants must be dues-paying members of the local alumnae association. Members of all interest groups should attend one regular business meeting of the local association annually. All Kappas should follow the Fraternity Risk Management Procedures.
Interest Group Ideas:
• Night Owls: Typically directed at the new graduate and young, working women. Meet at local restaurants to connect after work.
• Culinary: Make and share dinners or offer cooking classes.
• Book Club: Members choose a selection of books to read for the year and gather monthly to discuss that month’s book. Authors may be invited to speak to the group either in person or