Essay on p3 Sponsorships

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Speech.
Sponsorship deals on the London Underground could help improve stations as well as freeze fares, Conservative politicians have said.
TFL has recently said that they are open to sponsors but the deals needed to be “Appropriate”. Conservative members say that they should look to minimize costs wherever possible like making costs part of the sponsorship deal.
A TFL member Graeme Craig says the TFL have always been open for business. The mayor has also said that the sponsorship of tube stations and other assets can happen if the sponsor is appropriate and the price is right.
The report says that sponsorships did not have to rename stations and suggested that companies could contribute to upgrades by adding mobile phones connectivity to trains as they move and installing TV screens in stations to broadcast news or even upgrading lifts and toilets in return for branding.
It’s said that if £136m was raised in sponsorship fares, ticket prices could be frozen for a year.
With London's population set to grow from 8.4 million today to around 10 million by 2030, TFL has a huge amount to deliver as it invests in and improves London's transport network
TFL has already been successful in attracting high value sponsorship deals with Barclays, Emirates and Virgin Media.
The deal with Samsung can help with our designs of the new Earls Court station as we have imagined the new Earls Court to have a glass dome on the roof of it and an entrance with ‘Earls Court’ at the

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