The tab “Get Active” on PETA’s homepage leads to PETA’s “Action Center” where visitors can learn how to educate others on animal rights, speak up for animals, give financial support, join PETA’s Activist Network, and buy cruelty-free products. Repeating some of the same discourse from 2006, the caption under the sub-heading titled “Buy” states, “Become a caring consumer…It’s as easy as swiping a credit card…Shop peta.org”. Under the “Make a Difference” subheading, there is a link to www.petakids.org, whose homepage headline is “Shop! Shop! Shop!” PETA’s “Get Active” webpage also lists a variety of ways activists can get involved with animal rights (“from quick, easy actions to bigger projects”), and “advice on how to be the best possible advocate”. In addition to urging activists to remain upbeat and respectful when talking about animal rights issues with other people, PETA also encourages them to buy and wear PETA t-shirts and buttons, and display PETA bumper stickers on their