An Effective Case Analysis Process
Case Name ______Union Pacific _______ Page _383_
1. Gaining Familiarity
a. In general - determine who, what, how, where, and when (the critical facts of the case).
b. In detail – identify the places, persons, activities, and contexts of the situation.
c. Recognize the degree of certainty/uncertainty of acquired information.
Founded 1862
30,000 miles Western US, 2/3 or U.S., population growth but lower density
Bulk commodities…
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