Panera Bread Ad Analysis

Words: 542

Pages: 3

In this ad for Panera Bread, which appeared in Eating Well magazine’s April issue, appeals primarily to health-conscious women through its use of color, perspective and various appeals.
Most of the ad is made up of “white” space. The primary color of the ad is green, a color that is used in stop lights and other visual mediums to mean good, or safe. It is primarily a color associated with positive things. The ad attempts to capitalize on the association and as a result, the entire backdrop of the add is made up of various shades of green. This is to encourage the reader to associate the positive connotations of the color green with the product.
The focal point of the add is clearly the product, a bowl of soup. It’s the largest single entity

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