Panera Bread Essay

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All customers have needs. These needs varies from customer to customer. At Panera Bread, all of our customers expects high quality food at a reasonable price. We offer various healthy menu options for breakfast, lunch, daytime, light evening meal, catering, and take in/out. We have numerous amounts of gourmet products in our menu such as: bakery goods, deli Sandwiches, Panini’s, soups, and coffee. Products at Panera Bread differs depending on the customers’ needs and wants. For example, as a menu option our customers are able to create half sandwiches and half salads options. Therefore are able to provide our customers with an abundance of many low calorie and healthy meal options that they can personalize to their own diets without sacrificing …show more content…
Collectively of these men and women, seventy-three percent of them are white collar, upper-middle class suburbanites and city dwellers. Demographically, the men and women range of young, ambitious, good income individuals and achievers who are health conscious and on the go customers. In addition to our target market will consists of college students in the area (JWU, Brown, RISD, and young professionals) and local business professionals. Panera Bread uses a market niche strategy based on differentiation. This competitive strategy focuses on small groups as well as caters to the wants and desires of our customers. Our marketing strategy is to provide our customers to feel as if they are eating better, more wholesome food within the same price and time as they would from the company’s competitors. Many people today are trying to adapt healthier eating habits, which is why the Panera Bread brand has many positive impacts on customers.To reach our target market we use various methods of advertisement: radio, billboards, social networking, television, in store sampling, and technology reward

Essay Panera Bread

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panera bread Essay

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