PAPER 2

Submitted By poffdaddy92
Words: 839
Pages: 4
Open Document
Dakota Poff
ENG 102
C. Pyle
March 13th, 2014 Paper 2 Ad Analysis Imagine you’re a middle aged man, and you’ve hit the milestone referred to as a mid-life crisis. You're feeling fatigued, as if your youthfulness has been drained out of your body leaving you empty and meaningless. You’ve spent countless amounts of time and dollars on self help tapes, life coaches, and plastic surgery to try and restore what you used to be in your prime. Harley Davidson motorcycle company has accomplished a simple advertisement task. They have successfully convinced many middle aged men that the solution to their midlife crisis isn't Botox or a life coach, but that a roaring metal hog and a gorgeous biker girl will grant access to some type of Fountain of Youth. They wanted to make those who used the above treatments look like wimps or cowards, and they did it in the most subtle of ways. However, this is not a rare phenomenon. Many companies from different markets will use advertising tactics to help curb public opinion and sell their product. Harley Davidson's previous advertisement provides the consumer with a number of statistics. These statistics show how much money middle aged men spend on things such as botox, life coaches, and self help tapes. Then at the bottom of the advertisement, it clearly states "That’s one way to go, Maybe there's a better one". In the background, a woman stands in the wind with her hair flowing and a motorcycle gleams in the dimming sunlight. Harley Davidson play very well on the average mans fear of his own midlife crisis. Harley Davidson uses their provided statistics to grab the attention of these middle aged men to convince them that their best bet for regaining youthfulness is buying a motorcycle (specifically a Harley). In reality, there is now way to guarantee that one specific motorcycle could be the solution to a lifetime of problems. Aside from that, who's to say that a life coach wouldn’t help a specific person? This is all part of Harley Davidson's plan. They have associated youthfulness, happiness, and vigor with riding and purchasing a motorcycle. To avoid falling into this trap, one must always ask questions like "'Is there enough evidence to prove that this cause led to that effect? Could there have been other causes?'" (Cross 81). Just because the ad shows a mean bike and a flawless girl, doesn’t exactly mean you will achieve the same results. However, Harley Davidson has convinced other men that they actually can achieve these same results, regardless of who buys a motorcycle. Faulty cause and effect at its finest. Its not just the statistics that pull these men in, its also the scenery. Humans are visually pleasing creatures. If we can see it, we can be it so to speak. This is exactly why Harley Davidson created the image to go with the advertisement. This is an example of stroking, where an advertiser will say or show the consumer what they want to see or hear (Cross 74). With a beautiful woman standing next to a mean hog, it gives the impression that those who have purchased a Harley Davidson motorcycle are guaranteed to possess the same assets. It’s
Show More

Related Documents: PAPER 2

Paper 2 Comp 2

Phillip Franco Professor Cohen Comp 2 25 February 2015 Paper 2 Imagine you’re on a boat and you are traveling across the blue water reflecting the sky like glass, and then suddenly you come across some trash floating in the water. Of course you do not pay much mind to it, but then as you continue to travel on the water more and more garbage is appearing and suddenly you realize that you are amongst tons of trash. The once beautiful water you were on is now infested with garbage of all sorts, ruining…

Words 896 - Pages 4

Paper 2

acceptable treatment must also confirm that over 90% of participants were satisfied with their mental health. The preferred treatment involves 3 fluoroscopic-guided, 40-mg triamcinolone injections and two anesthetics: 5 ml bupivacaine and 5 ml mepivacaine.2 The average patients’ age of the study performed upon this treatment was 49. They were treated about 11 months after the beginning of their symptoms and received clinical evaluations at the start of treatment, and end of weeks 4, 8, and 12. Patients…

Words 1211 - Pages 5

Paper 2

examples from his experiences as a basketball coach. Although sports might not be your career, these examples can be applied to both working and personal goals. This book offers a list of ten strategies for achieving success: 1) Build your self-esteem 2) Set demanding goals 3) Always be positive 4) Establish good habits 5) Master the art of communication 6) Learn from good role models 7) Thrive on pressure 8) Be ferociously persistent 9) Learn from adversity 10) Survive your own success I enjoyed reading…

Words 548 - Pages 3

Paper 2

Haley Berlett The Method of Doubt The method of doubt was created by Descartes to find out what was absolutely true, and what he could prove with certainty. According to Lex Newman, the author of "Descartes Epistemology", published in Stanford Encyclopedia of Philosophy, he brings in a quote of Descartes' which explains why his method of doubt works cooperatively with foundationalism. "Throughout my writings I have made it clear that my method imitates that of the architect. When an architect…

Words 977 - Pages 4

Paper 2

Achievement: Examining Educational Experiences of Children in the U.S. South," Stella Fram, Julie Miller-Cribbs, and Van Horn state that although people have tried to remedy this inequality, "these gaps have proven quite robust" (Fram, Miller-Cribbs, & Horn 2). They propose that, rather than race being at the root of this school achievement gap, it is actually poverty: "In fact, the school achievement gap between poor and nonpoor children is troublingly high. Given the race-poverty overlap, it is not surprising…

Words 1084 - Pages 5

Paper 2

Though the term had been used earlier, it was Haydn who conceived of the scherzo in its modern sense. In 1781, he called the third movement of some of his string quartets a “scherzo.” What had been the old minuet-and-trio movement now became a scherzo (and trio), and Haydn’s choice of that name indicated that he wanted more speed and liveliness. Beethoven took this evolution one step further: his scherzos, usually built on very short rhythmic units, explode with violent energy and with enough comic…

Words 316 - Pages 2

Paper 2

1984 A society that allows everyone to stand up for what they believe in seems a lot like the culture we live in today. In Russia, there is a federation established that states, “It shall be a duty of the state to recognize, respect and protect the rights and liberties of man and citizen”(“The Constitution of the Russian Federation”). This is the type of government we are used to. The government usually respects the rights of the people and allows them to have a voice. In George Orwell’s novel called…

Words 1497 - Pages 6

Humanites Paper 2

Melissa Martinez Professor Kubasta Paper #2 02/08/2015 The Causes of Technology/Paper #2 The first article “How a Demon iPad Stole My Summer Vacation” by Doyle McManus I found to be a mirrored image of what most average family vacations probably are like. I agree with most of the viewpoints McManus points out in his article. The biggest one being the disruption technology has caused in the family. Family time is nothing like it used to be, not only on vacations but also in the household. Like McManus…

Words 723 - Pages 3

Sociology Paper 2

My View of Lee’s Eating Christmas in the Kalahari A Lynn Byrne My View of Lee’s Eating Christmas in the Kalahari Page 2 Abstract My view of the bushmen teaching humility in their Christmas practice is contained in this paper based on the information gleaned from Lee’s article Eating Christmas in the Kalahari. I list excerpts from the article and our textbook to illustrate my views. Also…

Words 893 - Pages 4

Reaction Paper 2

Danika Morris CDEV 53 December 3, 2014 Reaction Paper #2 As Children reach the appropriate age to attend preschool/kindergarten, Parents and teachers face many questions and concerns as to if the child is “ready” and what experiences will best aid them. Throughout chapters 9-14 of DCA, we are introduced and enlightened of the many cognitive, social, and physical changes children endure while reaching the age to go to school. There are many factors that play into distinguishing whether a child…

Words 783 - Pages 4