Patagonia Executive Summary

Patagonia was founded in 1972 by Yvon Chouinard, our company is located in Ventura, California. Our missions statement is “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. Patagonia started as a small company that made tools for climbers. Now Patagonia supplies clothes for climbers, skiing, snowboarding, surfing, fly fishing, padding, campers, and trial trail running. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups a over the world who work to reverse the tide. When it comes to dyeing t-shirts, and creating other products it creates pollution, which is something that we are try to reduce. What we do is use …show more content…
A few weaknesses, Low employee turnover. A few customer loyalty incentives, few high-performance finishes, less fashionable apparel compared to competitors Price. Opportunities Increase of online spending, increase of environmental activism, expand target market, Expand to new countries. Threats Competition (Columbia, North Face, REI, etc.), Ageing target market, Changing activities, bodies. Patagonia business strategy is different than most we use their favorable brand image and innovative product designs to attract customers to their market and keep them coming back for more. The cost of an item is not important as good quality. You can simply tell by the quality and the pricing of our products. When creating our products, we use uses innovative technology in developing our products to help sustain a differentiation strategy in the marketplace. Our jackets and pants feature wind and water resistant technologies to give consumers the best outdoor experience possible. Patagonia's technical systems are always dialed into the conditions of the environment, giving Patagonia a uniqueness that makes it hard for competitors to …show more content…
We try not to just say we are about the environmental. Patagonia is about showing their consumers and the environment that they care not just saying they do. Patagonia donates a portion of its revenue to the environmental causes and users recycled, “Fair Trade” certified, and organic materials in its clothing. It also uses solar energy at its company headquarters, and it is one of the founders of the Sustainable Apparel Coalition, a group of companies that has promised to reduce its environmental footprint. Even as Patagonia has led an effort to expand the useful life of its products, an effort that is at odds with the planned obsolescence approach of many manufacturers today, it has seen its sales rise. It seems the company’s environmentally friendly efforts have resonated with the sort of consumer it targets. More of these people are buying Patagonia products as they see the company’s long-lasting wares to express their values. It seems that the company’s message has resonated with the sort of environmentally conscious and upscale consumers that Patagonia sees as its target

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