Essay on Patagonia Strengths & Weaknesses SWOT

Words: 1688
Pages: 7
Open Document
1. Strategy: Patagonia’s product differentiation as their strategy, through CSR, which involves sustainability, philanthropic initiatives, moral obligations, and reputation. They operate in ways to secure long-term economic performance by avoiding short-term behavior that is socially detrimental or environmentally wasteful. They do this all while keeping their quality high and having their core consumers in mind.
Activities Patagonia employs to support the customer’s willingness to pay: Suppliers & Resources
Works closely with suppliers
To create the technical innovations required
Collaborates with fabric and fiber producers to create superior fabrics
Does not buy commodity fabrics
Over ½ the products were made in North America & Europe …show more content…
Opportunity
1. Market to younger target audience
2. Reduce the length of its supply chain so they can react faster to customer demand
3. Replenish goods automatically to meet demand
4. Make a lower end, lower cost product line
5. Backward vertical integration
6. Increase recognition by branding
7. Extend Product line
8. Go into new regions
9. Build more retail stores
10. Increase environmental activism
11. Increase online awareness
Threat
1. Competitors(North Face, Timberland, Columbia Sportswear)
2. Columbia Sportswear has a footwear line
3. Northface makes camping gear
4. People that won’t pay a premium
5. Competitors enter into their niche
6. Competitors lower prices
7. Competitors have a mainstream presence
8. Competitors entering emerging markets
9. Aging Target Market
10. Competitors economy of scale
11. Scattered supply chain
Strength
1. Reputation, Integrity, and Quality
2. Design and development
3. Works close with suppliers
4. Trickledown effect from innovation
5. ½ the products are developed in N. America and Europe
6. Defect rate 1/10th the industry rate
7. Long-term relationships with producers
8. Able to make people pay 15-20% more for their product
9. Retail stores are owned by Patagonia so they can control the end result
10. Return rate for internet and
Show More

Related Documents: Essay on Patagonia Strengths & Weaknesses SWOT

Organic Cotton T-Shirts Advertising Plan Essay

I. Executive Summary 4 II. Situation Analysis 4 Company (Product/Service) Description 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunity 5 Threats 6 Industry Analysis 6 Target Market Description 7 Market Segments 7 Market Characteristics 8 Marketing Mix 8 Competitive Analysis 9 III. Advertising Objectives 10 Communication goals 10 Purchasing behavior 10 Positioning 10 IV. Advertising (Creative) Strategy 11 Product Concept 11 Target Audience 11 Communications…

Words 3130 - Pages 13

Principles Of Human Resources Final Paper

Principles of Human Resources SBNM 5030-B12 Prof. Aronson Employee Recruiting and Networking Online Trend Final Paper By Jose-Jose Palma North Park University Abstract This paper will cover how current Human Resources trends, in particularly Employee Recruiting and Networking Online has impacted the workforce and the way talent is sought out from different avenues of applicant pools. Organization Overview Northwestern University, located in Evanston Illinois…

Words 2577 - Pages 11

SHIRLEY ANNE MORGAN marketing assignm Essay

Strauss 2.0.1 PEST – Political Factors 7 2.0.2 PEST - Economic Factors 7 - 9 2.0.3 PEST - Social Factors 9 - 10 2.0.4 PEST - Technological Factors 10 –12 3.0 SWOT (Strengths, Weaknesses, Opportunities, Threats) 3.0.1 Strengths 13 3.0.2 Weaknesses 13 3.0.3 Opportunities 13 - 14 3.0.4 Threats 14 - 16 4.0 Marketing Segmentation Concepts and criteria Levi may use in 16 - 20…

Words 7267 - Pages 30

Essay on Crocs Marketing Plan

CROCS STAYING AHEAD OF THE COMPETITION Date of Publication: November 8th 2011 CROCS STAYING AHEAD OF THE COMPETITION Marketing Plan University of Applied Sciences – Amsterdam 2011 Page 1 of 50 CROCS STAYING AHEAD OF THE COMPETITION 1. Executive summary Born in Boulder, Colorado as a simple, comfortable boat shoe, today Crocs footwear can be found across the globe. With distinct collections, Crocs offers colorful, lightweight comfort that lasts long and can be worn during all seasons…

Words 15017 - Pages 61