The case study, Pawnee Medical Center: Money and Marketing, focuses on an intern, Christopher Echohawk, and how he must defend the upcoming year’s budget for Pawnee Doctor Visits, a lecture series designed to educate and inform the public about various healthcare issues, for the four affiliated hospital sites of PMC. As Christopher gathers information to justify the budget for the PMC Doctor Visit Lecture Series, he must take into account the overall mission of the medical center, “Our mission is to create and operate a comprehensive system to public healthcare and related service, including education and research opportunities, for the benefit of the people we serve” (p. 176). If you look at this mission statement, it says “public healthcare”, “education”, “benefit of the people”, which are all strong words and…show more content… If he looks at what they have spent in the past, this will give him a better idea if they are staying within budget for the upcoming year. For example, if he looks at individual items such as food, brochures, and labor cost, he can get an overall idea of what they are spending. If Christopher is smart, he should take items like the food budget and get several quotes from vendors and beat the price from previous years, and include that in his report. Another thing he could do is get quotes for brochures. He might even find a company that would do it for free as a tax write off. And last, the labor hours that would be incurred during a lecture series could be costly. While the physician is most likely speaking for free, the labor needed to answer questions, direct people, and to set up the area could really add up. If Pawnee Medical Center allowed employees unpaid time off to volunteer, some might be willing to work. Also, they should reach out to volunteers that are retired from the medical community to volunteer their
