Pepsi: Coca-cola and Pepsi Essay

Submitted By marshac925
Words: 2240
Pages: 9
Open Document
Running head: Investment Analyst 1

Investment Analyst

ACC 557 Financial Accounting

January 2014

Analyze each company’s history, product/ services, major customers, major suppliers, and leadership and provide a synopsis of each company

Coca Cola is the world's largest producer of soft drink concentrates and syrups, as well as the worlds’ largest producer of juice and juice-drink products, the company holds a 45% interest in Coca Cola Enterprises. Coca-Cola was invented by Dr. John Stith Pemberton in Atlanta in 1886. Over time the Coca-Cola Company has become the leading producer of soft drinks in the US and globally.
Consumers can buy the products from vending machines, supermarkets, retailers, street vendors and store owners. Coke has millions of these partners in the more than 200 countries where it operates. This means that whenever anybody wants Coca-Cola they never have to go far to get it. Coke doesn't only provide the beverages, it also links its website to the iTunes site and give away millions of free music downloads.
Coca-Cola offers a high quality of Coca-Cola's products and a very large product mix. It markets four of the world's top five soft drink brands and categorizes seven different types, which are energy drinks, juice/juice drinks, soft drinks, sports drinks, tea, coffee, and bottled water. Their brands are to ensure that all tastes are met and that the Coca-Cola Company remains at the top of every generation. In addition, the unique shape of the bottle is a big seller for Coca-Cola. In everything that Coca-Cola does from the selection of the ingredients to the manufacture of their products and their delivery to the market place they aim to be number one.
Coke’s mission statement is
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
The vision is to serve as a framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization. www.coca -cola.com
Coke believes in people, partners, planet, profit, and productivity. Today Coca-cola leads the industry with more than 500 beverage brands including four of the world's top-five sparkling brands. Their business opportunities are enormous; their commitment to consumers and the communities in which they operate is greater (PepsiCo 2008).

Caleb Bradham looking for ways to attract people to his pharmacy invented the beverage now known around the world as Pepsi-Cola. After the first advertisement the sales of the new soft drink began to explode. Throughout its existence Pepsi adjusted its marketing strategies trying to keep up with the social and economic conditions of its consumers. The breakthrough move by Pepsi was made in the late 1950s to capture the market of new generation of baby boomers.

Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we
Show More

Related Documents: Pepsi: Coca-cola and Pepsi Essay

Coca-cola and Pepsi Essay

VS Product | Coca-cola is a product which can be used by anyone world-wide no matter what age or gender. It is a carbonated soft drink that seems quite strong for many people, but is bought by many to quench their thirst on a hot day or is simply given out with a combo at your local fast food places. This drink was the invention of John Pemberton, an Atlanta pharmacist. Coca-cola’s valuable brand came out with several other drinks such as Diet Coke, Fanta, Sprite, Coca-cola Zero, vitamin water…

Words 1830 - Pages 8

Coca-Cola vs Pepsi Essay

Introduction Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola…

Words 3841 - Pages 16

Pepsi and Coca Cola in India - a Case Study Essays

The political environment in India proved to be very problematic for both PepsiCo and Coca-Cola when they entered the market. The government has long enforced a protectionist stance on its economy in order to safeguard the interests of its people. Even with the New Industrial Policy in 1991 (Pathak 2007), that loosened the grip on foreign businesses entering the country, PepsiCo and Coca-Cola still had to jump through many hurdles before they could operate. For example, PepsiCo was limited to selling…

Words 1796 - Pages 8

Coke and Pepsi Learn to Compete in India Essay

Coke and Pepsi Learn To Compete in India 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key role? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? Answer The political environment have played key role as follow: - Indian government viewed…

Words 1568 - Pages 7

Essay about Case 1 3

Randi Foreman International Marketing Professor Gray June 14, 2015 Case 1-3 Coke and Pepsi Learn to Compete in India India was considered and seen as unfriendly to foreign investors for many years. India being seen as unfriendly played a huge role in their political environment. Pepsi entered India in 1986 and became “Lehar Pepsi” and Coca-Cola soon followed in 1993 becoming “Coca-Cola India”. With the policy forbidding imports being sold in India and India’s new government that was developed…

Words 747 - Pages 3

The Cola Wars Continue Essay

The actions of Coke and Pepsi detailed in the given article are an application of game theory, since both businesses have incomplete information regarding the other company’s intended course of action. As a result of the cola wars, bottlers were pressured to increase spending on marketing and promotion, new packaging and product, and allow for widespread retail discounting. There are different “battlefields” on which Coke and Pepsi compete, such as marketing, bottling decisions, formula, and alternative…

Words 575 - Pages 3

Cola Wars

Esheet Modi MGMT E-5000 Section 2 Spring 2015 Cola Wars Over time, the US carbonated soft drink industry has developed from a fragmented industry of many small players into one dominated by two key players: Pepsi and Coca-Cola. By 2009, these two giants generated 72% of the sales of the entire industry. (Yoffie & Kim, 2011, p. 2) However, the recent decline in US per capita CSD consumption (Yoffie & Kim, 2011, p. 1), now poses a threat to Pepsi and Coca-Cola’s most important lines of business, forcing…

Words 2573 - Pages 11

Essay on Questions 4 6 Assignment 3 Per Angela Williams

for investment and how this may impact an investor’s decision. Both PepsiCo and Coca-Cola have been in the business for a long time but are they competitive enough that financially one is doing better than the other. Coca Cola global products are 100% soft drinks and beverage, while PepsiCo global is both 48% snacks and 52% beverage corporation. Both companies have been operating from more than a century, but Coca-Cola is known worldwide and is also the largest producer of soft drink sales. The operations…

Words 1101 - Pages 5

Accounting 540, Investment Analysis Essay

Investment Analysis Investment Analysis In 1965, Pepsi Co was created through a merger of two companies Pepsi Cola and Frito Lay by Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay. Pepsi was originally founded in 1898 by Caleb Bradham, a New Bern, North Carolina, druggist, who first formulated Pepsi-Cola. Today, Pepsi is part of a portfolio of drinks that includes carbonated and non-carbonated drinks such…

Words 3625 - Pages 15

Essay on 10 K Part

with less investment. Lastly a ROA higher than 5% is seen as a good investment by investors. Pepsi and Coca Cola would both seen as good investments. Return on Assets = 100 x Net Income + Avg. Total Assets Coca Cola = 100 x 8,626 + 88,114.5 = .0978954 9.8% Pepsi = ($ 6,787 ÷ $ 76,058) = 0.089 8.9% We can make the assumption that both Pepsi and Coca Cola would be investor friendly investments. 2. Profit Margin The profit margin measures how much…

Words 1175 - Pages 5