2) It is targeted at the base of the economic pyramid because that means that it’s a place that is a developing country where it is overpopulated and whose annual per capita income is very low. They targeted at this part of the pyramid because it is an emerging field of business and they saw opportunity. This impacts their business model in a positive way because they are able to achieve their triple bottom line objectives more easily in these types of economies.
3) The two biggest obstacles to overcome in order to launch the conversion kit in my opinion are:
a. Making the kit affordable enough for the people in these economies while managing to make a decent profit.
b. The barrier to entry in a