Essay Perception: Sense and Perceptual Ecology Approach

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Anusha Goel

BA prog(III), 354

IRPM Assignment

Perception is the process of attaining awareness or understanding of the environment by organizing and interpreting sensory information. All perception involves signals in the nervous system, which in turn result from physical stimulation of the sense organs. For example, vision involves light striking the retinas of the eyes, smell is mediated by odour molecules and hearing involves pressure waves. Perception is not the passive receipt of these signals, but can be shaped by learning, memory and expectation. Perception involves these "top-down" effects as well as the "bottom-up" process of processing sensory input. Perception depends on complex functions of the nervous system, but subjectively seems mostly effortless because this processing happens outside conscious awareness.

Effect of motivation and expectation: A perceptual set, also called perceptual expectancy or just set, is a predisposition to perceive things in a certain way. It is an example of how perception can be shaped by "top-down" processes such as drives and expectations. Perceptual sets occur in all the different senses. They can be long term, such as a special sensitivity to hearing one's own name in a crowded room, or short term, as in the ease with which hungry people notice the smell of food. A simple demonstration of the effect involved very brief presentations of non-words such as "sael". Subjects who were told to expect words about animals read it as "seal", but others who were expecting boat-related words read it as "sail".

Sets can be created by motivation and so can result in people interpreting ambiguous figures so that they see what they want to see. For instance, how someone perceives what unfolds during a sports game can be biased if they strongly support one of the teams. In one experiment, students were allocated to pleasant or unpleasant tasks by a computer. They were told that either a number or a letter would flash on the screen to say whether they were going to taste an orange juice drink or an unpleasant-tasting health drink. In fact, an ambiguous figure was flashed on screen, which could either be read as the letter B or the number 13. When the letters were associated with the pleasant task, subjects were more likely to perceive a letter B, and when letters were associated with the unpleasant task they tended to perceive a number 13.

Perceptual set has been demonstrated in many social contexts. People who are primed to think of someone as "warm" are more likely to perceive a variety of positive characteristics in them, than if the word "warm" is replaced by "cold". When someone has a reputation for being funny, an audience are more likely to find them amusing. Individual's perceptual sets reflect their own personality traits. For example, people with an
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