Specific rather than general
• Active rather than passive
• Written to express not impress
• Articulate rather than “flowery”
• Fact-based (quantify and qualify)
• Written for people who scan quickly
DON’T:
• Use personal pronouns (such as I)
• Abbreviate
• Use a narrative style
• Number or letter categories
• Use slang or colloquialisms
• Include a picture
• Include age or sex
• List references on resume
• Lead each line with a date
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