1. Executive Summary
The purpose of this work is to prepare a new communications strategy for Casa Andina Hotel in Peru. Casa Andina is a Peruvian owned hotel chain in Peru founded in 2003 and which has become the most important hotel group in the country. It currently has 18 hotels located in different locations in Peru and operates through 3 separate brands: Private Collection, Classic and Select.
This work will focus on a new strategy for their recently developed Select Brand which targets…
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