He holds a glass of Vodka on the rocks in the same hand that shows off a fancy gold watch around his wrist. Walking towards him is a mysterious blonde female in a skin tight, black dress. The ad reads "see where good taste takes you." So now, any young black male reading this magazine has just been induced by the curiosity of all the wonderful things that good taste can help you acquire. But, the reality is that the consumption of alcohol in black communities, gets you nowhere. The University of California, Berkley, reported that Marketers' messages are increasingly reinforced by hip-hop culture. An anlysis of rap lyrics showed 64 percent of the most popular songs released in 2002 to 2005 referenced alcohol. One can only imagine how much rap lyrics referencing alcohol, have increased from 2005 until currently. Brittany Buchanan stated in a CAMY article that alcohol is the most widely used drug among African-American youth and contributes to many health and social problems, including