‘As someone who has hired coaches, been coached, now coaches others, and has run a viable business for the
last two years, I can only say that I wish Aryanne had written her book sooner. While there are many business
start-up texts, for the coach thinking of setting up on their own, this packs genuine, practical advice into every
page and is likely to become a definitive reference. It will confront you with the truth about setting up on your
own – and sometimes not pull any punches with that…
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