of something
on the basis of something other than arguments, evidence, and reasons. P.T. Barnum, the famous 19thcentury showman, was said to have observed "there's a sucker born every minute." We may think that if
someone really believes that an energy drink will give one wings, that this person deserves to lose his or
her money. But many of us who are not quite that naïve may still be persuaded by advertisements, or
arguments, that should not persuade us. Logic, and the careful use of language, can…
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