Pharmasim Case Summary
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The company consists of 3 divisions:
Consumer Products
This group is responsible for handling a number of packaged goods which includes shampoo, laundry detergents and bar soaps.
International
This division is responsible for the distribution of company’s products on an international scale & has an impressive presence in European market.
Pharmaceuticals
This division’s core responsibility is marketing and production of OTC & ethical medicines. OTC medicines can be bought without a prescription whereas for ethical medicines a person must carry a prescription.
Management of Allstar Pharmaceuticals division consists of a number of market related groups, one of these being
