PHIL 215
Lecture #9 Today:
1. Midterms Returned & Comments
2. A few final remarks about I.P.
3. Ethics of Advertising & Marketing: (Video + Lecture) Midterm Info:
High: 96%
Avg. 76%
Generally, very well done, esp. Case Study
One more thing to go: Final Exam worth 55%.
Take home; 1 week; Prof Orend grades it; noncumulative with exception of Case Study
Method.
Office Hours:
Every Monday. HH 327. 3:45pm 5:15pm
EMail: bdorend@uwaterloo.ca (e.g. for soft copy of Question Sheet)
2 I.P. Issues:
1. OxyContin (opiate, extremely addictive) patent expiring as we speak...
2. What of new tech, invented by employee, on company time / resources: who gets ownership? Standard practice currently is to have employees sign away their intellectual property. (Examples: switch / B2B software) Contracts transferring ownership of I.P. that you invent, to them. Takeaway: negotiate for royalty instead of advance: 5% on profit per unit sold and take half of advance offered.
Advertising & Marketing:
Video: “Consuming Kids”:
On YouTube: http://www.youtube.com/watch?v=2XSaaQjuuK0 Website: http://topdocumentaryfilms.com/consumingkids/ (The clipped commercial in full: http://www.youtube.com/watch?v=6NvJs3KNdkw )
Lecture Portion:
Sales:
Cash in exchange for goods / services
“Illegal Things”:
Pyramid / Ponzi scheme
Perpetual Sales (“Never buy furniture in the middle of the week” one of the most demonstrable ways to get sales is to convinces people that they are actually saving)
“Bait & Switch” (Advertise M at $200, but then store says that they are “out” of M;
However, store then tries to sell you a different product)
Advertising:
USA: Deregulation: Early ‘80s: Reagan
CDA:
1989 Irwin Toy;
CSC Commercial Speech just as protectable as political speech. Section 01: “Reasonable Limitations to all following...” 1.
