Which modern day company has the best advertisements? Why? Include specific examples, in detail and a picture of the product.
There are many great products with great commercials, and or advertisements, but the one that really caught mine and the rest of the worlds attention was Gatorade. I believe Gatorade has the best advertisements. They have amazing athletes who promote and who show that Gatorade improves your skills and endurance. Gatorade makes you believe that the drink will push you to your limits. Gatorade has three different series of drinks, and a surplus of flavors. The first series is all about you reaching your prime or your best. The second series boosts your performance. When you want to surpass your peak or prime you take the second series. Once you’ve reached your limit and feel like you can no longer go on the second series will give you the boost you need to succeed. In other words it will give you “Everything to Prove”. The last series is the recovery stage. Once you can no longer go, even after the boost. The third series was engineered to make you feel better after a work out or a run, and replenish all of your nutrients that you lost once you were giving it your all. There are three different commercials for the Gatorade series. The first is an athlete giving it his all and no one can stop him. It shows a certain athlete who is determined to dominate in his or her sport, who nobody can beat. The second series is of a
* It contains caffeine, taurine, glucuronolactone, and Bvitamins.
Distribution Strategy/Place:
* Super market
* Gyms
* Coffee Houses: Subway, Barista, Costa Coffe, Café Coffee Day
* Pizza outlet
Needs, Wants and Demands…
obtain what they need and want through creating and exchanging value with others.”
* A much simpler definition would be, “managing profitable customer relations.”
* Its primary goal is to create value for customers and capture from customers.
2. Compare and contrast customer needs, wants and demands. Describe the need versus the want for the following products: Gatorade, Nike shoes, and iPod.
* A need is a state of felt deprivation and a want is the form a human need takes as shaped…
Yuxing Tang
Rebecca Watkins
Mark Kapadia
Shane Reigert
Zihao He
Dr. Robert D. Russell
BA. 462
10 December 2014
Learning organization project: PepsiCo
Industry analysis
Market Overview
PepsiCo is operating in the food and beverage industry. PepsiCo merged with Pepsi and is the parent company that owns a variety of other companies such as, Frito Lay, Quakers, and ocean spray just to name a few. Pepsi alone is considered to be in the soft drink industry. (The PBG Inc. 2013).
In accordance to Kpmg…
discover the needs and wants of prospective customers and (2) satisfy them
• Exchange is the trade of things of value between buyer and seller so that each is better off after the trade
• Four factors are required for marketing to occur are (1) two or more parties (individuals or organizations)with unsatisfied needs, (2) a desire and ability on their part to be satisfied, (3) a way for the parties to communicate, and (4) something to exchange.
• Needs versus wants: A need occurs when…
Risk Book → More risks exists today than they did in the last decade
The % of firms losing huge percent of their market capitalization and having a harder, slower time getting it back as compared to a decade ago
More and more firms are recognizing need for ERM functions
Have to figure out what risks to take
Eli Lilly? Coke? Google?
Eli Lilly – have drugs approved by FDA for certain uses but sells them for other reasons (off-labeling)
Coke – health problems, obesity problem, aspartame, trying to get…
1.0 Introduction
Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve its rise to the…
