Mascots are often associated with violence and portrayed as “savages.” Secondly, having a Native mascot allows people who do not identify as native to profit from their culture. Fans from teams who previously had a Native mascot still sell the old merchandise. Other companies use Native Americans as part of their logo, like the Land O’Lakes products who, up until recently, featured an Indigenous woman (Dai, et al 2021). A way to manage intangible cultural heritage is to educate the public and ourselves on the reality of Native oppression in the U.S. The public education system inaccurately portrays Natives as being extinct or stuck in the past, when in fact they are still among us today. It is also helpful to acknowledge the oppression they faced in the past at the hands of the U.S. government and spread awareness of the issues caused by stereotyping them as mascots. It is time to stop ignoring Native American narratives and listen to their voices, which could hopefully help create a future where they are able to live peacefully. Question 3: During the 1970s, there was a significant growth in heritage …show more content…
One of the main advantages is that it can promote economic independence and cultural sovereignty while also helping to maintain their traditions. Having their own cultural tourism site allows indigenous people to employ identity politics on larger issues that affect their population. They can reclaim their history and exert control over how they are represented. This can lead to the establishment of land rights and political sovereignty. At the same time, it encourages Indigenous workers to shape their identities and adhere to their own cultural norms of representation (Bunten 2008). However, cultural tourism also poses challenges. One of the significant issues is the potential for local culture to become inauthentic as a result of catering to tourists' expectations. Cultural tourism sites usually follow a technique in order to stage and present the culture to their audience. It is called the cultural-tourism formula and consists of: the greeting, the guides, use of the native language, traditional architecture, a performance, a gift shop, and demonstration or use of Native