Plan: Marketing and Cake Shop Essay

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330 Pinjarra Road Shopping Centre Mandurah WA 6210 www.partycake.com.au (08)98372565

Rose Rose

Party and wedding cake shop Party and wedding cake shop

Marketing Plan

Prepared by : Roza Mcrae

1. Market overview
Opening Cake shop in Mandurah (Shopping Centre), we are selling Party and wedding cakes.
-Our mission statement reflect our commitment to excellence in the craft and artistry of baking enables us to deliver elegant artistically decorated gourmet cakes , delight the pallet and and serve as a decorative theme and centre piece of special occasions.
-Our focus is on quality production with bottom-line growth through cost reduction and optimal performance. We also focus on technology and innovation to perform proper technique and equipment operation
-Our long term goal is to open franchising to the general public particularly experienced bakers who have taken our cake baking classes and business of baking courses with a view to expanding our product, employment acquisition and small business

Swot Analysis for the cake shop

INTERNAL
INTERNAL

StrengthExperienced staff is hired who is expertise staff and helps us in providing quality food and service to our customer. -ensure quality of cake-cake club card- focusing on the customer loyalty-special training for the employee-continuous growth- becoming market leader |

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