Part two: I would say that advertisers would be considered sophists because they share similar goals. Sophists are teachers of rhetoric (who were paid); relativists who taught that might makes right, truth is a matter of appearance and convention, and power is the ultimate value. Advertisers are in generally two categories, one that persuades the target audience to buy or invest in a product and one that persuades the target audience to support what they are advocating, which both can be under the assumption of being sophists and is rare to have a non-sophistic advertiser, but not impossible. An example that would