Advertisements are everywhere; they have become part of one’s everyday life. They are on buses, the internet, billboards and numerous of other places that one sees each day. Advertisements may look simple, but advertisers go to great lengths to design them in order to attract consumers’ attention. The advertisement for Popchips employed methods such as glittering generality, transfer, and testimonial to influence consumers. One of the advertising techniques that Popchips used is glittering generality. Advertisers focused on using vague words with positive connotation to appeal to consumers’ emotions. In the advertisement, the phrase, “love. without the handles.” has nothing to do with the product, yet it is in big, bold letters that…show more content… Katy Perry, a well- known popstar, expressed her love for the product by saying, “i curl popchips straight to my lips. good thing they don’t go straight to my hips.” The usage of the rhyming words, lips and hips, is a clever and creative way to catch consumers’ attention. This advertisement makes use of Katy Perry’s fame to persuade people into purchasing the product. As a celebrity, Katy Perry has a large fan base and her words are very influential, making this method highly effective. Her statement further promotes the claim that one will not gain weight when eating Popchips. With the picture of her fit body and testimony, consumers will be convinced into purchasing the product. The advertisement for Popchips employed many strategies to sell the product. Advertising techniques such as glittering generality, transfer, and testimonial effectively promote Popchips to consumers. Popchips is the same as other potato chips brand, but millions of people have purchased them. Due to their avid and creative advertisements, Popchips has continued gaining more customers. Advertising is vital to businesses since they attract consumers and increase awareness of the
