Every now and then a new item or new fad or new dance move emerges out of nowhere and within a week everyone is talking about it. Its sudden popularity causes one to think how it came to be so trendy all of a sudden and why did no one ever give it that much attention before. Malcolm Gladwell’s The Tipping Point explains the reasons and steps behind the moment that causes things to tip and explode in popularity. Gladwell claims that things do not just randomly become widespread; there is a similar process for everything that has tipped. However, “change happens not gradually but at one dramatic moment” which results from the Law of the Few, the Stickiness Factor, and the Power of Context all working hand-in-hand. For there to be a tipping point,
