主要靠什么经营
答: Chicken Co, a fried chicken fast food chain targeted at the Asian community, with halal chicken. (Special targeted customer and market segment). 以下用中英文夹杂:肯德基是这个市场的领导者,Yet the market was fragmented,也就是说市场有很多分支,有很多机会.肯德基占炸鸡市场百分之50,主要是在 Drive-through outlets positioned at major roadside locations(就是开车的奥特莱斯那种形式),剩下的市场focussed upon high street niches serving local populations.而这个市场一些独立或者小型的连锁店质量和名气都不好,所以给了Chicken co 机会.In this situation, Immy(创始人的儿子) saw opportunity. He believed there was…
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